Three concepts every non-technical marketer should own now: prompt engineering is a writing skill (78% of AI failures stem from vague instructions, not bad AI); Zapier's MCP integration means Claude can now reach 30,000+ actions across your app stack without code; and Klaviyo's predictive analytics lets you act on churn risk before customers leave, not after. Practice build: a 7-step Zapier workflow that uses Claude to draft personalised Shopify thank-you messages into a Google Doc for review — no code, 30–45 minutes.

Lead with rhythm + values, not motifs. White space no one owns: maramataka as an operating cadence (your Te Huri proves it). Anchor in the Te Aranga principles; reciprocity is the non-negotiable.